If you have treated yourself with a fancy Starbucks coffee, the chances are they have misspelled your name. What if the misspellings on your cup aren’t actually mistakes? That’s right, we might have been fooled all along. In Fact, we might be actually helping them market their brand name. The million-dollar question is why would they misspell your name on purpose? Is it just a common mistake or a brilliant marketing strategy?
Here are a few of the many reasons why they might be misspelling your name on purpose: Firstly, if you think about it, Starbucks coffee or any other beverage is pretty expensive compared to McDonald’s coffee or other similar brands. For instance, when you are busy pulling out your credit card to pay, the misspelled name distracts you; you tend to forget about how expensive their drinks really are. The odds are whenever you go to Starbucks the only thing you will remember is how they misspelled your name but not the actual price of your coffee. Do you see how you might have been deceived?
Secondly, Starbucks is a multinational coffee chain, so it is safe to say that thousands of people’s names are being misspelled at this very moment. So when people take pictures of their misspelled “Starbucks name” and post them on their social media page, they are actually unknowingly advertising on behalf of Starbucks brand, and all free of cost. That’s right- they are getting publicity for free, saving a whole lot of money while reaching out to people all around the world. It is a simple, yet a very effective marketing strategy in today’s digital day and age. When we see people talking about it on social media, people like you and me are tempted to go get a Starbucks drink, only to have our names misspelled. Then we take a picture and post it on our social media page, and this cycle continues on. In the end, Starbucks wins and we do not even know we have been fooled.
Super Deluxe, YouTube Channel recently came up with a theory that claims the coffee chain does it on purpose. They launched its own social experiment to test the theory by sending a person with a common easy-to-spell name to five different Starbucks. These were the result “Molly, Molli, Molly, Mali, and Mommy.”
So do you still think it is a common mistake? Well, think about it next time you go to Starbucks and see for yourselves.
Source: The YouTube Channel Super Deluxe launched its own social experiment to test the theory.
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