By: Jeff Desjardins, Visual Capitalist│Updated on Feb. 11, 2018│(Lead photo: courtesy of Getty Images/Ringer illustration)
There has never been a company quite like Amazon. Amazon, officially founded in 1994, launched their website Amazon.com a year after. The company that once started as an online bookstore has reinvented itself time and again. After an immediate success, it expanded to include music and video store. It now sells almost everything including books, music, movies, and housewares. It is changing the way we read, shop, and compute.
Note: Amazon Founder and CEO Jeff Bezos bought The Washington Post for $250 million in 2013 (Irwin & Mui, 2013).
Amazon makes a lot of money, but what are the exact sources of revenue? How does it all break down?
Today’s infographic comes to us from Sellbrite, and it dives into the company’s success, and how Amazon makes money (Desjardins, 2017):
Amazon.com, Inc. (n.d.). Amazon Launchpad. Amazon.com, Inc. Retrieved from https://www.amazon.com/gp/launchpad/signup
Amazon.com, Inc. (n.d.). Why Sell on Amazon? Amazon.com, Inc. Retrieved February 11, 2018, from https://services.amazon.com/selling/benefits.html
Amazon.com, Inc. (2017, March 16). Amazon Thanks Customers for #1 Ranking in American Customer Satisfaction Index. Amazon.com, Inc. Press Release. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=RssLanding&cat=news&id=2254435
BI Intelligence. (2017, February 03). Amazon accounts for 43% of US online retail sales. Business Insider. Retrieved from http://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2
CBS/AP. (2017, December 27). 2017 stock winners and losers: Amazon, Boeing soared; GE plunged. CBS News. Retrieved from https://www.cbsnews.com/news/2017-stock-winners-and-losers-amazon-boeing-soared-ge-plunged/
Cohn, C. (2015, May 15). A Beginner’s Guide To Upselling And Cross-Selling. Forbes. Retrieved from https://www.forbes.com/sites/chuckcohn/2015/05/15/a-beginners-guide-to-upselling-and-cross-selling/#4ae680832912
Desjardins, J. (n.d.). Visual Capitalist. Retrieved from http://www.visualcapitalist.com
Desjardins, J. (2017, December 19). Breaking Down How Amazon Makes Money. Visual Capitalist. Retrieved from http://www.visualcapitalist.com/breaking-amazon-makes-money/
Forbes. (n.d.). Amazon.com on the Forbes Canada’s Best Employers List. Forbes. Retrieved from https://www.forbes.com/companies/amazon/
Irwin, N., & Mui, Y. Q. (2013, August 05). Washington Post sale: Details of Bezos deal. The Washington Post. Retrieved from https://www.washingtonpost.com/business/economy/details-of-bezos-deal-to-buy-washington-post/2013/08/05/968a2bc4-fe1b-11e2-9711-3708310f6f4d_story.html?utm_term=.1a8ffe56e755
Kantor, J., & Streitfeld, D. (2015, August 15). Inside Amazon: Wrestling Big Ideas in a Bruising Workplace. The New York Times. Retrieved from https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html
McAlone, N. (2017, April 07). Amazon will spend about $4.5 BILLION on its fight against Netflix this year, according to JPMorgan. Business Insider. Retrieved from http://www.businessinsider.com/amazon-video-budget-in-2017-45-billion-2017-4
Securities and Exchange Commission. (2016, December 31). U.S. Securities and Exchange Commission. The U.S. Securities and Exchange Commission. Retrieved from https://www.sec.gov/Archives/edgar/data/1018724/000101872417000011/amzn-20161231x10k.htm#sC29BC4DEA0B5596BB68A2E759FDA7CC8
Sellbrite. (2017, December 14). How Does Amazon Make Money? [INFOGRAPHIC]. Sellbrite. Retrieved from https://www.sellbrite.com/blog/how-does-amazon-make-money/
Wahba, P. (2017, April 10). Amazon Will Make Up 50% of All U.S. E-Commerce by 2021. Fortune. Retrieved February, from http://fortune.com/2017/04/10/amazon-retail/